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HomeGuides › 🏠 How to Choose an Estate Agent in the UK (2026)
📅 Updated August 2026 ⏱ 5 min read ✍️ Bookora Editorial

🏠 How to Choose an Estate Agent in the UK (2026)

Choosing the wrong estate agent can cost you thousands. Here is how to find, evaluate and appoint the right estate agent in 2026.

High Street vs Online Estate Agents

High Street AgentOnline/Hybrid Agent
Fees1–3% of sale price
ViewingsAgent accompanies viewingsOften self-conducted
Local knowledgeStrongVaries
Negotiation supportFull supportLimited

5 Questions to Ask Before Appointing an Agent

  1. How many properties like mine have you sold in this area in the last 12 months?
  2. What is your average sale-to-asking-price ratio?
  3. What is your average time from listing to sale agreed?
  4. What does your fee include (photography, floorplans, portal listings)?
  5. What are your tie-in period and cancellation terms?

Red Flags to Watch For

  • Overvaluing your property to win your instruction — check their sold data on Rightmove
  • Long tie-in periods (more than 8 weeks) without penalty-free cancellation
  • No local office or staff who know your area

When should I instruct an estate agent?

Contact agents 4–6 weeks before you plan to list. Get 3 valuations. Do not rush — the right agent makes a material difference to your final sale price.

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